Each morning, all over the Metroplex, buyers receive automated emails from their Realtors with the new listings that hit the MLS the previous day. For example, my buyer clients receive an email early Tuesday morning with listings that were posted between 12:00 a.m. and 11:59 p.m. on Monday.
I’d say the majority of these automated emails arrive on Tuesdays, Wednesdays, and Thursdays. They sometimes arrive on Mondays and Fridays as well, although this is less common.
What about Saturdays and Sundays? Simply put, Saturdays and Sundays are awful days to have your property reach the market, by the time Saturday rolls around, buyers and Realtors have already compiled their list of properties to view for the weekend. Usually, anything that lands in their inbox on Sat/Sun is much more likely to fall through the cracks until Monday.
The odds are just better that a buyer is going to see your newly listed home if it’s put in front of them on a weekday.
Sifting through the MLS updates becomes a part of many buyers’ weekly routine. They open the links in the morning at breakfast, then they connect with their realtor during the day to highlight the best of the bunch, then they run through them again at home later that night. It becomes ritual, a weekday ritual. Weekends, on the other hand, are spent on social obligations, trips with the family, soccer games, and a general reluctance to log-on to the computer and “work through” a list of new properties, not to mention that weekends are when a lot of buyers are actually out viewing properties.
Despite all of the above, sellers still list on Fridays and Saturdays (which means buyers see these listings on Saturdays and Sundays).
Why would a seller (and/or their realtor) actually choose to have their home pop up on a Saturday or Sunday?
Why would they choose to have their most valuable asset make its debut on a day when the least number of potential buyers are going to catch it?
I think there are probably two main reasons;
Some realtors struggle with the ins-and-outs of how to best market a home.
It’s no mistake that a lot of the listings I see pop up on Sat/Sun are also the ones that have horrible photos! Some realtors are afraid that waiting a few more days to list will also be giving the seller a few more days to possibly change their mind.
Sad but true. Some realtors have been burned in the past and they think, “Hey, I need to get this place under contract and listed IMMEDIATELY, whether or not it’s what’s best for the seller.”
I think there’s a third reason to consider as well. It’s possible that, despite their realtor’s advice, some sellers are in a position where they need/want their home on the market ASAP. “Saturday, Sunday, Christmas Eve, New Year’s Day… doesn’t matter. We need it on the market NOW.”
And what’s a realtor to do in that situation? Of course they’re going to list the property. They’ve given their best advice and now they’re going to follow their client’s directions.
For those sellers who have the option of waiting just a few more days though, listing on a weekday is almost always the way to go.
And if you’re realtor is insisting that timing isn’t crucially important to a successful listing, maybe it’s time to find another realtor.
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